"What does it take to grow my business and earn more profits?
In carefully examining my own business - and in studying the successes of
hundreds of my colleagues and clients - I've discovered that there are three
simple keys to growing any business and making more money from it.
And here they are...
Key #1: Increase Your "Market Reach"
The first key to making more money from your business is to "increase your 'market reach' ". That is, you need more exposure among your targeted audience.
Your business needs to be in front of as many potential customers as it possibly can be. Out there in cyberspace somewhere are all of the customers who would ever possibly be interested in your products.
There is a maximum number of people out there who have the potential of doing business with you. Your job is to find as many of them as humanly possible.
You want your marketing to reach as many of those who might do business with you.
Now, there is a simple formula that you can use to measure how well you are reaching your potential customers.
The formula for market reach on the internet looks like this…
Site Traffic + List Size = Market Reach
Just on sheer numbers alone, growing your business is based on how many visitors arrive at your website and how many subscribers you have on your list.
All things equal, 10,000 website visitors will generate more profits for you than 1,000 visitors.All things equal, 25,000 opt-in subscribers will generate more profits for you than 5,000 opt-in subscribers.