Friday, January 22, 2010

#1 Key For Growing Your Own Business


"What does it take to grow my
               business and earn more profits?


In carefully examining my own business - and in studying the successes of

hundreds of my colleagues and clients - I've discovered that there are three

simple keys to growing any business and making more money from it.

And here they are...

Key #1: Increase Your "Market Reach"


 The first key to making more money from your business is to "increase your 'market reach' ". That is, you need more exposure among your targeted audience. 


Your business needs to be in front of as many potential customers as it possibly can be. Out there in cyberspace somewhere are all of the customers who would ever
possibly be interested in your products.

There is a maximum number of people out there who have the potential of doing business with you. Your job is to find as many of them as humanly possible. 

You want your marketing to reach as many of those who might do business with you.

Now, there is a simple formula that you can use to measure how well you are reaching your potential customers.

The formula for market reach on the internet looks like this…

     Site Traffic + List Size = Market Reach 


Just on sheer numbers alone, growing your business is based on how many visitors arrive at your website and how many subscribers you have on your list.

For example:

All things equal, 10,000 website visitors will generate
more profits for you than 1,000 visitors.All things equal, 25,000 opt-in subscribers will generate more profits for you than 5,000 opt-in subscribers.

Key #2 Increase Your Lead Conversion

A second key to business growth is to "increase your 'lead conversion' ". That is, you need more of your website visitors and list subscribers to actually buy something from you.


You’re getting subscribers. You’re getting traffic. Now, you need to get them to spend money with you … as many subscribers and visitors as possible.The more subscribers and visitors who buy, the more money you make. No big surprise there.


In simple terms, if you have 1,000 visitors to your site
and 3% of them buy a product that you profit $20.00 on,
then you just earned $600.00.


But, without any additional traffic, if the number of
visitors who bought the product (lead conversion) was 4%,
then you just earned $800.00. That's $200.00 more without
any additional traffic.


Growing your website traffic and your lists alone will not bring in more profits. You must have a system in place that converts more browsers into buyers. 


You want a larger number of visitors and subscribers who actually become paying customers.

That's another aspect of growing your business and profits.
And, again, you need a systematic approach. There are some things you can do on a weekly basis in order to increase the number of list members who buy and the number of site visitors who buy.


Let’s take a quick look at an example of one day’s activities you can begin implementing into your own business-growing checklist…




 Add a message to one (or more) of your follow-up sequences.
 Insert a solo mailing for your product.
 Insert a special, limited incentive for ordering your product.
 Insert an ezine article that promotes your product.


 Insert a testimonial for your product.
 Insert a case study and real results for your product.
 Tweak your salesletter to make slight improvements.
 Test a different headline.
 Test a different price point.


 Test a different layout. (Background color, graphics, etc.)
 Test a different payment structure.
 Create highly targeted “landing pages”.
 Create landing pages for specific audiences.
(I.E. Stay at home moms, senior citizens, real estate agents,
Christians, etc.)


 Create landing pages for specific sources of traffic.
(I.E. “Special offer for subscribers of XYZ ezine”.)
 Create landing pages for specific “hot buttons”.
(I.E. “Only $10”, “Results in 24 hours”, “No experience necessary” and “Try before you buy”.)


 Create landing pages for specific events and occasions.
(I.E. “Lose 10 pounds by spring break”, “Lose 10 pounds by
your class reunion,” and “Lose 10 pounds after having a

Again, this is just a small sampling of the various things you can schedule into your weekly routine in order to convert more of your subscribers and site visitors into paying customers.


This is the most important thing you can do to build your business. I can’t stress that enough.
Develop a checklist.


Note: And, trust me when I say that you’ll tweak the
list from time to time to make it better. I routinely
remove things that are either completed, become
outdated or could be replaced by something that better
uses my time.


As new ideas and technologies surface, you’ll find
different (and better) ways of accomplishing what
you’re after. 


In fact, I actually SCHEDULE time each week to work on my schedule! (Ryan Deiss is just smiling right now, because he’s seen how insane I am about planning! J)

Seriously, I schedule 1-2 hours each week just to update my system so that I can continue to do what’s best for my business.
I repeat…

Just get some things on a regular schedule that you can follow week after week to gain some momentum and steadily grow your business.

Include the following in your action steps to convert more of your leads into  paying customers…



*  Add to all of your follow-up sequences (Including your customers!)

* Make changes to your sales process.

*Adjust your offers. (Upsells, downsells, cross sells)

*Recycle your traffic.

*Use exit strategies.

* Use surveys (Find our what your leads want and why they aren’t buying)

*Create landing pages.

*Conduct teleseminars, webinars and other interactive events.

* Regularly create more free content (ebooks, mini-courses, articles, etc.)

*Add audio and video messages to your site.

The list could go on and on and on. Just make sure you get a list and stick to it.


Important Question: 

Some of my own subscribers were wondering about my List And Traffic video newsletter: 

“Do you share how to get my leads to buy from me?”


The answer is an emphatic “Yes”. Not only do I show you how to build huge lists and drive traffic to your site, I take it one step further and show you exactly how to get those subscribers and visitors to BUY from you. 


It doesn’t help you to simply grow your lists and traffic, you must get them to spend money with you.

Key #3 Increase Your Lifetime Value

The third key to growing your business and making more money is to "increase your 'lifetime value' ". In other words, sell more to your existing customers. 


You've worked hard to get the customer, so make the most of it.
You don't want to merely make one sale to your customers, but rather multiple sales.



Build Opt-in-list And Increasing Web Traffic

You need more market reach than you currently have. More website traffic and
a larger list. That is one aspect of growing your business and profits.
So, what needs to be a priority in your weekly activities?

Building your opt-in lists and increasing your web site traffic!

Every single week, devote time to getting more subscribers to your lists and more visitors to your web site.In fact, I recommend that you create a weekly activity checklist. 

That is, create a list of action steps for growing your lists and traffic and divide them into daily activities to complete.

In fact, I recommend that you create a weekly activity checklist. That is,create a list of action steps for growing your lists and traffic and divide them into daily activities to complete.

I learned something important at my very first job. I was sixteen at the time, and from the very first day , I saw a priceless lesson unfold before my eyes that has proved to be invaluable to me in my own business.


And that lesson is this: it’s all about the system. You find something that works and you repeat it over and over again. Sure, you tweak it from time to time to improve it, but it’s the system that you use.


There is an exact sequence in for example take “dressing” of burgers. Mustard, ketchup, onions, pickles. They are all in a specific spot on the table and they are all to be added to the burger in a specific order.


And when it came to cranking out burgers, this system made it so easy.Listen to me, and listen good – when it comes to cranking out profits for your business, a “system” makes it easy, and it makes it work. 

Learn this: 

The single greatest thing you can do to grow your business
is develop a list of profit-boosting activities that you consistently
complete on a weekly basis.

Each day of the week, I have a simple checklist that I work my way through in order to build my Internet business.


Let me give you just a quick example of what your “Monday” might look like
when it comes to “building lists” and “generating traffic”.


  Write an Ezine article to promote your list, product, site or
affiliate link.
 Submit the article to your “Ezine distribution network” for


  Publish article to your own opt-in lists.
  Load article to a page at your web site.
  Submit article to major article directories.
  Submit article to your list of ezine publishers.


  Inform your affiliates and JV partners of your article.
  Publish your weekly newsletter, including your newly written
  Make personal remarks about a specific product or
service and offer an incentive for anyone purchasing.


  Cross promote one of your free reports, blog posts, minicourses
or existing articles.
  Refer to any contest, joint venture project, sub-list or
other business-building activity currently available.


  Setup a joint venture partnership to (a) build your list, or (b)
grow your traffic.

  Option 1: An “all-inclusive” project with multiple partners.  

Option 2: An “exclusive” project with one partner.


Upgrade Your List For More Targetted Traffic

That’s just a sample of what you can do. The important thing is to actually establish a routine. Get your own list of activities to do every single week. Plan things out into daily assignments. You don’t need to try it all at once, or attempt to do too much.

Just get some things on a regular schedule that you can follow week after week to gain some momentum and steadily grow your business.

Include the following in your action steps to build your lists and grow your traffic.
Ø Write ezine articles
Ø Create viral reports

Ø Conduct and / or participate in joint ventures
Ø Bid on pay-per-click search engine listings
Ø Experiment with SEO tactics
Ø Purchase solo mailings and other paid advertising
Ø Exchange links, articles, popups, ads, etc. with other marketers

Ø Post questions and answers to relevant forums
Ø Work with your affiliate program
Ø Get your list members involved in marketing for you

There are countless ways to grow your lists and generate web site traffic. It’s critical that you develop a plan here to work your way through each week.

Hit and miss tactics just won’t work. You need momentum. You need to get a system in place. And you need to get started today!

Important Note: Every month in List And Traffic™, you’ll learn
specific steps for growing your lists and generating traffic to your sites.Each week you need to take specific steps to grow your lists and traffic.

Everything is broken down into complete “checklist-style” action steps (and each step is THOROUGHLY EXPLAINED in great detail so you know exactly what to do), walking you through the exact sequence you need to immediately begin seeing results.

Hi Simons,
'List And Traffic' is BRILLIANT. Not only does it contain tons of value and hidden strategies to skyrocket anyone's list and
web traffic easily, it also greatly simplifies learning with the
use of multi-media AND PDF tutorials - cool!

Needless to say I'm extremely impressed and will recommend EVERY marketer to jump on this in a's THAT good and at an insane investment too!

Ewen Chia