A second key to business growth is to "increase your 'lead conversion' ". That is, you need more of your website visitors and list subscribers to actually buy something from you.
You’re getting subscribers. You’re getting traffic. Now, you need to get them to spend money with you … as many subscribers and visitors as possible.The more subscribers and visitors who buy, the more money you make. No big surprise there.
In simple terms, if you have 1,000 visitors to your site and 3% of them buy a product that you profit $20.00 on, then you just earned $600.00.
But, without any additional traffic, if the number of visitors who bought the product (lead conversion) was 4%, then you just earned $800.00. That's $200.00 more without any additional traffic.
Growing your website traffic and your lists alone will not bring in more profits. You must have a system in place that converts more browsers into buyers.
You want a larger number of visitors and subscribers who actually become paying customers.
That's another aspect of growing your business and profits. And, again, you need a systematic approach. There are some things you can do on a weekly basis in order to increase the number of list members who buy and the number of site visitors who buy.
Let’s take a quick look at an example of one day’s activities you can begin implementing into your own business-growing checklist…
Add a message to one (or more) of your follow-up sequences. Insert a solo mailing for your product. Insert a special, limited incentive for ordering your product. Insert an ezine article that promotes your product.
Insert a testimonial for your product. Insert a case study and real results for your product. Tweak your salesletter to make slight improvements. Test a different headline. Test a different price point.
Test a different layout. (Background color, graphics, etc.) Test a different payment structure. Create highly targeted “landing pages”. Create landing pages for specific audiences. (I.E. Stay at home moms, senior citizens, real estate agents, Christians, etc.)
Create landing pages for specific sources of traffic. (I.E. “Special offer for subscribers of XYZ ezine”.) Create landing pages for specific “hot buttons”. (I.E. “Only $10”, “Results in 24 hours”, “No experience necessary” and “Try before you buy”.)
Create landing pages for specific events and occasions. (I.E. “Lose 10 pounds by spring break”, “Lose 10 pounds by your class reunion,” and “Lose 10 pounds after having a baby”.)
Again, this is just a small sampling of the various things you can schedule into your weekly routine in order to convert more of your subscribers and site visitors into paying customers.
This is the most important thing you can do to build your business. I can’t stress that enough. Develop a checklist.
Note: And, trust me when I say that you’ll tweak the list from time to time to make it better. I routinely remove things that are either completed, become outdated or could be replaced by something that better uses my time.
As new ideas and technologies surface, you’ll find different (and better) ways of accomplishing what you’re after.
In fact, I actually SCHEDULE time each week to work on my schedule! (Ryan Deiss is just smiling right now, because he’s seen how insane I am about planning! J)
Seriously, I schedule 1-2 hours each week just to update my system so that I can continue to do what’s best for my business. I repeat…
Just get some things on a regular schedule that you can follow week after week to gain some momentum and steadily grow your business.
Include the following in your action steps to convert more of your leads into paying customers…
* Add to all of your follow-up sequences (Including your customers!)
* Make changes to your sales process.
*Adjust your offers. (Upsells, downsells, cross sells)
*Recycle your traffic.
*Use exit strategies.
* Use surveys (Find our what your leads want and why they aren’t buying)
*Create landing pages.
*Conduct teleseminars, webinars and other interactive events.
* Regularly create more free content (ebooks, mini-courses, articles, etc.)
*Add audio and video messages to your site.
The list could go on and on and on. Just make sure you get a list and stick to it.
Some of my own subscribers were wondering about my List And Traffic video newsletter:
“Do you share how to get my leads to buy from me?”
The answer is an emphatic “Yes”. Not only do I show you how to build huge lists and drive traffic to your site, I take it one step further and show you exactly how to get those subscribers and visitors to BUY from you.
It doesn’t help you to simply grow your lists and traffic, you must get them to spend money with you.